Louise Dry who launched Ella. D. in March 2004 is originally from Keyingham. Louise graduated with a BA (Hons) in Fashion Design at Nottingham Trent University. Then spent eight years in London, designing clothes for the high street stores.
But it was bridal wear that captured her imagination, and which led her back to East Yorkshire to set up her exclusive business, specialising in exclusively designed wedding and evening gowns.